AboutUs
The Spark
It started on Zoom.
Too many great conversations… ending with missed follow-ups, forgotten insights, and lost momentum. As founders and product strategists, we live in virtual meetings. And we realised there was a massive gap: no tool truly supported us in real-time—while the call was happening.
So we built SAMAI: an AI assistant designed to help you think faster, listen better, and take smarter action—live, in the moment.
Meet the team
Chris Sinclair - Co-founder
Chris Sinclair - Co-founder
Luke Ford - CTO
Luke Ford - CTO
Josh Tai - Co-founder
Chris Sinclair - Co-founder
Luke Fabish - Technical Co-founder
Luke Fabish - Technical Co-founder
Jason Hardie - Co-founder
Jason Hardie - Co-founder
Our Mission
To empower sales teams with AI that enhances—not replaces—human connection.
SAMAI helps you close more deals, with less friction and more clarity, by delivering real-time insights, smart automation, and post-call intelligence—all while staying invisible until you need it.
The Build
We're a lean founding team with backgrounds across: Product strategy & UX AI, automation & no-code SaaS, sales, and startup growth We’ve founded companies, advised at venture firms, led digital transformations, and built tools used by thousands. Now, we’re focused on one thing: helping sales teams sell smarter.
Where we're going
We're just getting started. In the next 12 months, we’ll continue expanding integrations, refining our real-time coaching engine, and giving users deeper insights into what drives success on every call. If you believe the future of sales is real-time, AI-enhanced, and human-first—we’d love to bring you along for the ride.
